Apollo Auctions Launches First-of-Its-Kind App for Auctioneers

Apollo Auctions is pioneering the auctioneering space across Australasia with the launch of its custom built app, Command. Purposefully designed as an all-inclusive tool for Apollo’s auctioneers, the platform is tailored to streamline workflows, enhance reporting and support business growth from the ground up.

Director Justin Nickerson commented, “So many of the current tech platforms support agents, but there is nothing specific for auctioneers to help manage their business.” A lack of availability didn’t stop Apollo Auctions from creating a solution; by building something entirely new developed specifically for its team.

“We’ve spent years cultivating our systems to provide quick and easy functionality and reporting for our auctioneers and agent partners,” Mr Nickerson continued. “Command is the next step for us in our pursuit to keep pushing the boundaries of auctioneering across Australasia.”

The launch of Command marks a major milestone for Apollo Auctions as the business sets its sights on facilitating 10,000 auctions throughout 2026. This ambition is further supported by the appointment of Greg Brydon as General Manager of Australasia in April 2025; a strategic investment in both leadership and operational excellence.

Mr Brydon said, “Command is more than just an app. It’s a critical tool that gives our auctioneers control, clarity and confidence. It’s designed to evolve with our team and ensure they’re backed by the best systems in the industry.”

Apollo Auctions is also counting down the launch of its dedicated Agent App, designed to support partner agencies with live auction statistics, streamlined communication and access to effective online training.